For my senior thesis project in Digital Media Arts at Bridgewater College, I created social media content for five athletic teams, including a hype video for each team.

To begin, I held meetings with the head of Media Relations and each team’s coaches to understand their specific social media needs and how I could best address them. I then researched sport-specific hype videos and created a shot list. Afterward, I scheduled and filmed the hype videos, carefully selecting lighting and backgrounds to match the energy of each team.

I edited the videos in Adobe Premiere Pro and used Canva to incorporate the teams’ logos into the visuals.

My goal was to create videos that were high-energy, engaging, and focused on showcasing specific athletes and their uniforms.